Connecting with audiences or raising brand awareness? Social media today has the become an essential tool for businesses to grow and connect in the digital world. According to DataReportal, the global social media penetration rate is at 53% as of 2021, indicating that more than half of the global population is on social media. However, creating content and providing value to your audience is vital if you want to stand out in this competitive social media world. In this blog, we’ll explore the significance of content and value creation in the digital world, sharing interesting statistics!
Engaging Content Leads to Increase User Interactions
All marketers strives to create valuable social media content that targets their intended audience. However, what is equivalent to audience-relevant value and how does one create? According to a study by BuzzSumo, posts with high engagement generate 25% more clicks and tweets with visual images generates 18% more clicks as reported by Buffer.
Below is an example of a successful advertisement by Coca Cola in which increased their sales, brand engagement and millions of social media mentions.
Coca-Cola’s “Share a Coke” campaign is an example of personalized content creation. The campaign involved replacing the Coca-Cola logo on their bottles with popular names and encouraging people to share a Coke with someone they know. This personalized approach resonated with consumers, sparked social media conversations and created a buzz in the media world.
Personalized Experiences Enhance Customer Loyalty
Studies by Epsilon shown that 80% of consumers are more likely to patronize brands offering personalized experiences and another study by Evergage shows that 92% of marketers believe personalization can be crucial for driving greater engagement. Fret not for those who are skeptical of these statistics, many brands have shown that they are able to leverage on personalisation to create successful advertisements.
Below is a successful example by Starbucks.
Starbucks is known for its customization options and notably the Pink Drink that went viral on social media platforms. Starbucks has successfully create an inclusivity within its audiences with the hashtag #pinkdrinkstarbucks. With you and the rest of the audience, Starbucks has officially made the Pink Drink an official menu!
And there you go! With these successful campaigns in mind, you will be considered well prepared to create a successful campaign on your own through the indulgence in the world of social media!
Digital Marketing 